NEXTMEDIUM HIRES TO HOST THE INDUSTRY'S SECOND ANNUAL BRAND INTEGRATION UPFRONT
Los Angeles, CA—June 1, 2007—NextMedium, Inc., developer of the industry's platform for brand integration, announced today it will host the second annual upfront for brand integration. The invitation-only event, taking place June 6, 2007, in New York City, will focus on educating marketers about what's possible for their brands in content. The event is also designed to provide marketers the tools and learnings to make brand integration a part of their media mix.
Last year, NextMedium hosted the industry's first-ever brand integration upfront, where the company unveiled Embed™, the industry's technology infrastructure for scalable brand integration. Today, Embed users include leading brands, ad agencies and media buyers, as well as major entertainment content providers across television, film, music and online content.
"Entertainment has such a strong influence on audience behavior that brands integrated into television, films and other media enjoy significant, quantifiable value," said NextMedium founder Hamet Watt. "Lack of measurement standards and a centralized marketplace have kept brand integration from becoming a scalable medium and part of the marketer's media mix. Working closely with the industry, NextMedium has developed the solution that unlocks the vast landscape of in-content branding opportunities previously locked behind market inefficiencies."
The event will give marketers access to the largest marketplace of brand integration inventory. The evening will also focus on the factors making brand integration necessary to the media mix in today's changing advertising environment—including the fact that technology is giving audiences more choice than ever to consume entertainment without interruptive advertising, and that brands integrated into entertainment can convey strong branding experiences to the right audiences.
Also slated for the event, Nielsen Media Research will discuss its latest findings on brand integration. The company's recent valuation study—which sought a better understanding of the impact brand integrations have on brand recognition, attitude and purchase interest—represents the most comprehensive primary research study of its kind.
For more information, please visit www.NextMedium.com.
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About NextMedium
NextMedium is the developer of the definitive technology platform and marketplace for buying, selling and measuring brand integration in entertainment content. With ad-skipping technology becoming ubiquitous, the ways audiences consume entertainment are rapidly evolving, and marketers and content providers are looking for innovative solutions to achieve the return on investment they demand. With its documented ability to influence consumer behavior, brand integration represents such a solution.
NextMedium has partnered with the entertainment and advertising industries, as well as leading measurement firms such as Nielsen, to help establish brand integration as a measurable, tradable ad unit. NextMedium’s marketplace helps marketers systematically find relevant opportunities to connect with audiences, while enabling content providers to cost-effectively monetize their integration opportunities and generate incremental revenue. For more information, please visit www.NextMedium.com.
Media Contact
Robbie Hyman, NextMedium, Inc.
robbie@nextmedium.com
310-839-3100, ext. 7005