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News Archive

June 2, 2008 NextMedium is advertising's matchmaker
December 14, 2007 Ellis Tops NextMedium Marketing
November 27, 2007 Why Brand Integration Belongs in Your Media Mix
November 8, 2007 IBM: The End of Advertising as We Know it
November 1, 2007 Brand Integration Gets a Measurement System
October 30, 2007 Branded Content Needs Sharper Focus
October 11, 2007 Meet the Branded-Entertainment Matchmaker
October 9, 2007 Next CEO at NextMedium is Bluhm
October 8, 2007 NextMedium Names Bluhm as CEO
September 1, 2007 PLACES, EVERYONE!
August 23, 2007 IBM: Opt-In Message Model Less Intrusive, More Relevant
June 12, 2007 TV Is Dead; Long Live TV!
May 18, 2007 Marketing Goes Mobile
April 26, 2007 TV's $9 billion spring fling
April 25, 2007 So Many Conferences & Calls, So Little Time
April 4, 2007 The Knowledge
January 31, 2007 Is a Super Bowl Ad A Super Deal?
January 14, 2007 Variety - Bigger bucks in product placement
September 21, 2006 Business 2.0 - The anti-Tivo: Product placement beats the 30-second spot
August 7, 2006 Hollywood Meets Madison Avenue
August 2, 2006 Interview with Hamet Watt, Founder, NextMedium
July 24, 2006 VCs Fund TV Ad Placement Firm
May 15, 2006 NextMedium to host first-ever upfront for brand integration
May 2, 2006 Outwitting Tivo - Fortune.com Article
September 29, 2005 Product Placement: Making the Most of a Close-Up
August 12, 2005 Nielsens mull product integration
August 12, 2005 Rating space race - Nielsen puts placement data on table
August 12, 2005 Nielsen Companies Partner on Prod. Placement Study
August 11, 2005 Nielsen Launches Product Placement Study
Feburary 12, 2005 Ketchum Entertainment Marketing Announces Relationship with Nielsen Media Research and NextMedium for Product Placement Measurement
November 1, 2004 Through His Professional Network, Hamet Watt Strengthens His Business And Helps Others Along The Way
November 1, 2004 Crest Gets Hired - How reality TV is helping brands reach consumers
September 6, 2004 Products Slide Into More TV Shows, With Help From New Middlemen
September 1, 2004 ZenithOptimedia Signs Up For Nielsen Product Placement Measurement


Press Releases

September 18, 2008 BRANDED ENTERTAINMENT VETERAN BRETT LYONS JOINS NEXTMEDIUM TO LEAD WEST COAST BRAND PARTNERSHIPS
June 9, 2008 NBC UNIVERSAL AND NEXTMEDIUM JOIN FORCES TO HELP IMPROVE PRODUCT PLACEMENT PROCESS
March 18, 2008 BET NETWORKS TO MAXIMIZE ITS BRAND INTEGRATION INVENTORY THROUGH NEXTMEDIUM'S PLATFORM
March 6, 2008 DEUTSCH SELECTS NEXTMEDIUM AS BRAND INTEGRATION PARTNER
December 13, 2007 NEXTMEDIUM APPOINTS FORMER VALUECLICK EXECUTIVE AS CMO
November 2, 2007 NEXTMEDIUM INTRODUCES BREAKTHROUGH CAPABILITIES THAT TURN BRAND INTEGRATION INTO A MEASURABLE AD MEDIUM
October 17, 2007 NEXTMEDIUM HIRES FORMER CBS BRAND INTEGRATION EXEC JEFF GROSSMAN
October 8, 2007 NEXTMEDIUM HIRES MEDIA TECHNOLOGY VETERAN DAVID BLUHM
September 5, 2007 NEXTMEDIUM ANALYSIS FINDS 3.9% OF MARKETER'S MEDIA MIX SHOULD BE DEDICATED TO PRODUCT PLACEMENT AND BRAND INTEGRATION
June 1, 2007 NEXTMEDIUM HIRES TO HOST THE INDUSTRY'S SECOND ANNUAL BRAND INTEGRATION UPFRONT