Research indicates that brands enjoy more than $2 billion each year in aggregate media value from product placement in television alone - and billions more across other entertainment content.
There's money on the table.
Market inefficiencies leave product placement revenue untapped
Most of this value comes not from the few high-profile multimillion-dollar integrations we all hear about, but from thousands of smaller placements such as dialogue mentions, background placements and prop usage of brands. Because of market inefficiencies and the lack of a centralized platform to trade this powerful ad format, content providers do not realize revenue from much of this media value.
NextMedium's Embed - first technology platform enabling the cost-effective buying, selling and measuring of product placement - provides content providers:
- New incremental revenue via an infrastructure to cost-effectively sell product placement inventory.
- The ability to better service existing marketers - and tap into an entirely new market of potential advertiser customers.