Nearly 90% of DVR owners today skip some or all television commercials. Forrester Research predicts DVRs surpassing 50% of American homes by 2010. Audiences today are more empowered - and harder to reach - than ever.
Thanks to ad-skipping technologies and ever-expanding entertainment options - iPods, online video, DVDs - audiences increasingly consume entertainment when, where and how they want - without interruptive advertising messages.
But there is a way for marketers to harness the awesome power of entertainment to reach and influence consumers: product placement.
Extensive research has conclusively demonstrated what you intuitively know - contextually relevant brands woven seamlessly into entertainment can have a significantly positive effect on audiences' brand feeling, recall and purchase intent.
Product placement works for marketers.
Market inefficiencies and lack of a centralized platform to buy this powerful ad format have kept marketers from being able to cost-effectively build scalable and measurable product placement campaigns into their media mixes. Until now.
NextMedium's Embed - first technology platform enabling the cost-effective buying, selling and measuring of product placement - provides marketers:
- A new landscape of opportunities to connect with consumers - via contextually relevant brand integrations across TV, film, music and video games.
- A streamlined process that makes creating and executing targeted product placement campaigns simpler and more cost-effective than ever.