The advertising landscape is changing rapidly. As marketers look for innovative new ways to reach audiences, many are increasingly looking to product placement - contextually relevant brands woven into entertainment - as a powerful way to connect with consumers.
It makes sense. Audiences seek out entertainment that speaks to them, entertainment built on characters they identify with or aspire to be. What could more powerfully connect a brand with a consumer than for that brand to be part of a story or the life of a character that moves him/her?
The thousands of brand mentions, background placements, props and other integrations that occur naturally across television, film and music videos all represent opportunities for relevant brands to reach consumers and entertainment content providers to realize new revenue.
NextMedium's technology platform, Embed, is the first solution to unlock this historically powerful but inefficient marketing tactic and establish it as a valuable new integrated ad unit. We envision a fully efficient product placement marketplace where our solution enables the broad spectrum of opportunities - from television to film to music videos - to enhance content, elevate brands and engage audiences.